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Social media management has never been easier, you guys. I’m not even kidding, this has saved me hours per day of trying to manually schedule things on Pinterest, only to come across spammy because I was pinning the same images to multiple boards at the same time. Without a scheduler, the only way I had of avoiding this was to pin a few images in between each re-pin of one of my blog posts to different boards. I don’t exaggerate when I say I was spending close to three hours on Pinterest every time I had a new blog post up. But not anymore, my friends. Not anymore!
What is Tailwind?
For those of you who don’t know, Tailwind is a scheduling app for Pinterest and Instagram users to both schedule and optimize posts. It is 100% approved by both platforms, so there’s no concern about getting in trouble for using it. It has so many great features for both platforms (which we’ll get into in a second) – and it has an amazing free trial!
To be completely honest, I was a little bit skeptical about Tailwind in the beginning. Not because I didn’t think it would help to grow my engagement, but because I was unsure that spending money to schedule my social media posts was worth it. I can very honestly say that it was so worth it! Not only have I saved a ton of time, but my Pinterest following and engagement has increased substantially! Before using Tailwind, Pinterest wasn’t one of the top referring platforms for my blog traffic. Now, it’s number two next to Google! I’m currently using Tailwind solely for Pinterest. Although with the new hashtag finder that they’ve released, I’m incredibly interested to try it out for Instagram as well!
Tailwind for Pinterest
As I said before, Pinterest is currently my second highest referring platform of traffic to my website. I honestly believe I have Tailwind to thank for this! I went from spending about three hours on Pinterest being somewhat spammy with my pinning strategy to spending a few minutes each day scheduling pins in advance with Tailwind. My following has grown from around 50 to almost 400 from the time I started my free trial until now. I don’t know about you, but to me that feels like insane growth!
Because I’ve freed up some of my time spent on Pinterest, I’m now able to reach a much larger audience in an optimized way. With Tailwind, you can schedule a single pin to multiple boards at once (that includes group boards, you guys!) using a time interval to spread each pin out (I typically schedule my pins a day apart and optimize the time to reach a larger audience). I love how easy this feature is to use, and it’s made my life so much easier when trying to pin my articles to a variety of boards. And because everything is scheduled out ahead of time, I now have time to spend creating high quality content, working on my brand, and just living life!
But how many pins can you schedule in a day? And what if I want to schedule things for a specific time? Friends, have no fear! Tailwind makes this super easy. Their user-friendly scheduler allows you to customize your pinning schedule to fit your own needs and preferences. You can pin as many times as you want per day at absolutely any time. They even have a feature that shows you the optimum times for pinning based on your following.
Another great thing about Tailwind is its analytics features. Tailwind has the ability to show you which of your pins and boards are performing the best, the number of your weekly domain pins (including repins of them from other users), your follower analytics, your virality score, and your engagement score, all in comparison to your averages. Those are just a few cool analytics features that Tailwind offers, but it absolutely doesn’t stop there.
Something that I found incredibly helpful in my decision to try Tailwind was the fact that they have an incredibly generous free trial. This is amazing because you can try it out to see if it’s a good fit for you at no cost – and if you don’t like it, you don’t need to upgrade your plan. Simple as that! The free trial allows you to schedule 100 pins and you get all while receiving the benefits of the paid membership, including analytics and interval scheduling. I will warn you though, when I did the free trial, I had no intention of upgrading my plan once I ran out of pins. I converted!
Tailwind for Instagram
I’m currently using the free trial of Tailwind for Instagram, so I haven’t been using it as long as I have for Pinterest. However, I’ve noticed a lot of really cool features, particularly when it comes to hashtags. As many of you know, Instagram’s ever-changing algorithm and recent shadow banning ventures have made it increasingly difficult for online influencers to reach larger audiences. We all know that there are tons of different apps and websites for scheduling Instagram posts, many of which are free, but do they have an optimized hashtag finder? (and if they do, holy guacamole, let me know about it!)
Tailwind’s Instagram hashtag finder assists you in finding the best hashtags to gain optimum engagement. Now, if I’m being honest, I’m absolutely no expert on this or how it works, but since starting the free trial I have noticed an increasing level of engagement that grows over time! I’m not sure whether I’ll upgrade once my free trial is over. However, I do recommend trying out the free trial to see if it’s a good fit for you! What have you got to lose? And who knows, maybe the same thing will happen as Tailwind for Pinterest and I’ll be converted – I’ll keep you guys updated on that!
If there’s anything you take away from this post, it’s that I 100% recommend trying out Tailwind‘s free trials for both Pinterest and Instagram if you’re looking to grow engagement and increase traffic to your website! You get to try them 100% free, so there’s nothing to lose, and then you can choose whether or not to upgrade your account. Don’t have a website to schedule posts for but would like one? Check out my post Start a Blog in 7 Easy Steps: The Ultimate Beginner’s Guide to Blogging to learn the step by step process of setting up a WordPress website.
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